Every brand you interact with on a daily basis has benefitted from a professional graphic designer. These are commercial artists who’ve been trained to create logos, design print materials, select fonts, typeset copy, design billboards and ads, and much more. There’s even a whole subset of designers who focus on digital communications like web graphics, landing pages, icons and more. It’s called UX – user experience – design.
What all types of designers have in common is that they were professionally trained and understand industry best practices. When you see an ad in a magazine that’s pixelated or a photo that’s stretched out, chances are they DIY’d it. But if you see a beautiful, memorable logo, a clean and attractive ad layout or a website that really pops, that’s all thanks to the talents of an experienced graphic designer.
If you are doing ANY kind of business in this century, you NEED to be working with a trained graphic designer to bring your brand to life visually. This starts on day one when you brand your company with a logo, define your colors, choose fonts and more. The need for graphic design starts there and essentially never ends. So, if you don’t already know and trust a good professional designer, contact Bizology and we’ll help!